who we are

An innovative bedding group with broad experience in the industry.

Our design teams also create unique customer brands for selected customers. Working closely with the customers, we develop innovative bedding concepts tailored to their needs. This allows them to attract and profile the consumer for increased brand loyalty and profitability.

We have an ambitious plan for both organic growth and expansion through acquisitions across Europe with the support and financial backing of our owners, Herkules Capital AS.

what we offer

We take the time to understand your category objectives and business goals, then draw on our experience in design, marketing and sales to help you achieve them.

Our range of brands offers your customers both innovation and quality design in the premium, middle and economy bedding categories.

We can help you differentiate and build customer loyalty by developing bespoke bedding concepts exclusively for your business. 

To us, customer service means working closely with your logistics department and individual stores to ensure quick and accurate deliveries.

why choose us

We share your values: adding value and profitability to your business. 

We act as your comprehensive business partner, devoting our enthusiasm and service to realising your profit potential in both branded and private label collections.

We create and develop bedding concepts that are truly innovative. As our customer, that helps you create a unique profile in your market.